Answers.com talks content at OMMA.

Answers.com is proud to participate at MediaPost’s OMMA event today in New York City. Bruce Smith, Chief Strategic Officer, will be sitting on a panel about content at 4:30pm. If you are there, feel free to leave your thoughts on the panel in the comments below.

Here is some more information about the session:

Grilling the Content Farmers: When Data Drives Publishing

A new breed of publishing emerged this past year that reverses the polarity of traditional behavioral targeting. Instead of using content to identify user interests and target ads, they use search and other online behaviors to direct which content to create and push in real time into the information economy. Traditional publishers recoil at the prospect of automated editorial decisions, but do these brash new players have something to teach old media? Advertisers wonder what value to place on these audiences and their declared interests. We bring together new and old publishers and their ad clients to explore the implications of a demand-side content economy.

Moderator: Terence Kawaja, Managing Director, GCA Savvian Advisors

Panelists:
Saul Hansell, Programming Director, seed.com, AOL Inc.
Patrick Keane, CEO, Associated Content, Inc.
Steven Kydd, EVP of Content, DemandMedia
Bruce Smith, Chief Strategic Officer, Answers.com
Josh Stinchcomb, Publisher, Conde Nast Digital

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The fun IS keeping score.

Sure, having fun is what counts – but keeping score is also fun! The leader boards are updated monthly on Answers.com, so don’t miss out on knowing where you stand among the top contributors.

Check out:

Read more about the leader boards and how your contributions make your score.

What are you waiting for? Go be #1!

Six things related to ‘Jersey Shore’ that aren’t stupid.

Jeresy ShoreFor someone who grew up nearby, MTV’s Jersey Shore is bringing back memories. It’s also making me sad that there are so many positive things about Italian Americans, beaches, and the word ‘Snooki’ that people don’t realize.

What a shame to cave into the stereotypes! Here are a bunch of things you didn’t know but will probably make you feel better about humanity than what you see on Jersey Shore.

Six things related to ‘Jersey Shore’ that aren’t stupid

  1. Italian Americans.

    Despite the fact that most of the Jersey Shore kids claim Italian American heritage, it’s best to focus on the long list of Italian American influencers of U.S. history and culture. Shout out to Christopher Columbus!

    Oh, It’s also tastier.

  2. Snooky Pryor.Snooky Pryor

    Snooki who?

    Snooky Pryor (1921-2006) was a blues harp player born in Mississippi, known for developing a Delta blues style of music. While he served in the Army, he was responsible for blowing the bugle calls into the PA system. This gave him a chance to experiment with playing the harmonica in a similar way, helping his music career develop.

  3. Don’t forget Pennsylvania!Jersey Shore, PA

    Hey New Jerseyians, watch out! Jersey Shore, Pennsylvania, um, totally beats you: Located on a branch of the Susquehanna River, this shore was known for its farms, railroad shops, cigar factories, and a large silk mill… in the past.

    Hey, retro is cool, is it not?

  4. Jersey Shore shark attacks.

    Forget the rowdy cast of the MTV hit… If you were a Jersey Shore-goer in 1916, what made you sweat were the man-eating sharks!

    Over twelve deadly days, four swimmers were killed and one injured during a heat wave that sent swimmers and sharks alike for some respite off the coast of New Jersey.

    Kinda makes the punches thrown by and at the show’s cast seem less violent…

  5. The Situation

    What’s ‘The Situation’? It’s a lot of things, but currently it’s also getting a bad rap because someone made it their nickname. To clear the air, here are some other things with more claim to being The Situation:

  6. New Jersey

    New Jersey. Hmm. The Devils? The Nets? The Jets? The premise for MTV’s Jersey Shore?

    Actually, never mind.

Mum’s the Word, Mumford68 to be Exact

Mum’s the word. It’s a popular saying derived from Shakespeare’s Henry VI, Part 2: “Seal up your lips and give no words but mum.” Basically it means, keep quiet and say nothing at all. But for me, that is impossible to do. So this week, instead of mum’s the word, I have decided to go with Mumford68’s the word.

Mumford68 happens to be one of our amazing contributors on Answers.com and this week’s Featured Super Star. Here’s more… Shush now and read:

What is your Answers.com user name and the history behind it?

It’s Mumford68 and it was a spur of the moment decision. I was not sure about what type of site Answers.com was so I typed in the first thing to come into my mind along with the birth year. Although I had been looking at the Ford Web site prior to visiting Answers.com so that probably had something to do with it.

Are you a Floating or Category Supervisor?

I am a Floating Supervisor. I like the freedom of keeping it fresh with different categories to sift through while cleaning up but it might be nice to have a couple of specific categories to help out with as well. A Floating Category Supervisor?

What other badges do you have on Answers.com?

I am a Mentor Graduate and approaching the 5k mark. The contribution level, I can’t run that far.

What is your first name?

Steve, but I answer to “Hey you” as well.

What is your age?

Depends. Did you want the yearly age or the leap year age? :) 41 & 10.

Would you care to tell us about your family?

My father is a mathematics teacher. My mother stayed at home and took care of things, but sadly lost a year and a half fight against cancer of the stomach.

Do you have any pets?

Three street rescued cats that believe that none of the doors where they live should be shut but if they are and they want through it they let you know that you should make haste to open said door.

Where do you live, how long have you lived there and why do you like the area?

Southern and Central California. We are close enough to open areas of farming, countryside and mountains where if one needs to get away from the city, crowds and pollution it does not take a long time to get there. The lakes and the river add to the area as well as the fact that I have discovered that gold can be found in the water ways of our county.

Where did you grow up and do you have any special memories of your childhood?

My father took time from a busy schedule to take me places outside of the doldrums of daily life and show me that there were things to do besides watching television. Of course now there is the Internet. :)

What educational information would you like to share?

Associates degree from a technical school.

What are some of your past and/or present occupations?

Sales/Merchandising for Pepsi (PBG), clerking and other duties for a medical legal corporation.

What are your key area(s) of knowledge, interests or expertise?

I seem to have some knowledge in computers which comes in handy since my computer seems to always have problems.

Do you have any collections or hobbies?

Stamps, old coins, listening to local radio traffic such as public safety personnel.

What do you like to do for recreation?

Answers.com, Answers.com and, if we accidentally make it out the front door, doing outdoor activities such as hiking. Light reading. Amateur photography – it’s amazing the beauty you can capture of things by having the right angle, lighting and timing. Ice Skating. Fixing things around the house. Fixing electronics (fixing is not always a guarantee of the item ending up fully functional). Recently interested in cooking (thanks to a friend that was watching a cooking show and hooked since which should make those I live with a little happier. Fast food only goes so far). Learning things that are not commonly known and learning in general.

What are a few random facts about yourself?

Although I worked for Pepsi I actually prefer Coca-Cola.

What are your special goals or dreams?

If that which controls things deems me fit to win the lotto to be able to give to the community and take care of friends that have helped me in the past and could use the help especially now. To find a job that appreciates hard work and that I am able to excel in.

How would you describe yourself or personality?

Witty, sarcastic and goofy, but serious when need be (so my girlfriend says)

What brought you to Answers.com?

Self help with an auto question. Expected to do a great deal of searching and instead found some information right off the bat for a specific question on a specific automobile.

What kept you coming back to Answers.com?

To learn more about the site, check back on my own questions and I had fun making contributions and was intrigued by what else I could learn.

What is your favorite Answers.com activity?

Searching through questions and finding out where users try to be slick and hide vandalizing activities. Thank goodness most have not found a couple of areas that I don’t think are checked much.

Top ten reasons why men watch Olympic figure skating.

Last week the Winter Olympics began focusing on many people’s favorite sport… figure skating. It’s like watching beautiful butterflies magically flutter through the air, a miracle of human grace.

…Or something.

Here are the real reasons men watch the Olympic figure skating:

Top ten reasons why men watch Olympic figure skating

  1. You get to say phrases like ‘that was a rough quadruple salchow’ even though you’re not a surgeon.
  2. The blades bring back a secret nostalgia for The Mighty Ducks.
  3. You get to rate the skaters along with the judges, although your points are based on the same scale as HotOrNot.com.
  4. It’s either watching this or Are You Smarter Than a 5th Grader – and you know you’re not.
  5. Seeing men in periwinkle spandex reasserts your manhood.
  6. The lifts on ice give you great material for the book you’re working on ‘Kama Sutra Santa.’
  7. There is an evil enjoyment to be had in watching someone trip and fall on ice.
  8. The ratio of the girls’ skirts flying in the air versus covering the booty is 4:1.
  9. You get to watch #7 and #8 get replayed in slow motion.
  10. Hey, you need to associate something positive with The Nutcracker.

An8thg’s Front Porch of Despair

You may know An8thg as the fearless leader of our Vandal Patrol program.  Her dedicated squad removes many thousands of inappropriate answers each week!

The poem below is based on an actual experience she had while wandering the downtown streets of her hometown working on a poetry/photography project.  She had stumbled upon an older home with fantastic architecture that she wanted to photograph for the project.  As she approached the home to take the shot, an entire group of homeless men came crawling out from underneath the house and running past her.   The rest of the story, as it happened, is below.

[If you would like your original poetry profiled on this blog, please e-mail it to poetry @ wikianswers.com (no spaces) and include your WikiAnswers username!]

Dignity Under the Front Porch of Despair, by An8thg

They feared her
for a split second
her paled skin
clean and sweet

They feared her
gathering what little they had
and running
but she continued on
without a word
just a smile

‘Do you mind if we watch TV here?’ he asked
gathering his dignity
and oversized clothes
both from round his feet

‘I don’t live there.’
she answered
‘I don’t care.’

He stood for a moment
watching her
and she him
two worlds
separated
by just one paycheck
and a bottle of soap

He curled up
back under the porch
scurrying
like roaches to darkness
and she followed him
and she feared him
his dark skin
pasty from long, cold nights
gums bleeding
smile vacant

‘May I take your picture?’ she asked
treading
ever so lightly

‘No ma’am, I’m too dirty.’