SXSW coverage at and beyond.

Are you attending SXSW this week? Are you wishing you were there? Are you wondering what I’m talking about? has an SXSW Q&A category just for you.

Learn all about South by Southwest, the annual Music + Film + Interactive event in Austin, Texas. This year the conference/festival started on March 11th and will run through March 20th.

You can get the ‘best of’ the Interactive part of SXSW by our very own Product Management greatness, Gil Reich. Check out his SXSW review: Best of SXSW Interactive 2011. You can also find out how last week’s SMX West stacked up.

Gil talks content, community and traffic at #SMX East.

Gil Reich, VP of Product Management at (and blogger wizard behind Managing Greatness), presented today at SMX East in New York City. His presentation covered the kinds of content that get more traffic, where your traffic is coming from, your site’s community and more.

Check it out for yourself – Gil posted a detailed outline of  his talk in his blog post, Search Traffic and Community-Generated Content.

Find out more about the SMX East panel he was on below:

SEO and User-Generated ContentMonday, October 4, 10:45-12:00
The “voice of the customer” can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to user generated content extends the reach of your site and gives you more potential touchpoints with searchers, particularly if you mine your UGC for keyword research. Come see how several sites are turning the (free) content created by their customers into search engine gold.

Gil addresses the SMX audience again on Wednesday, so if you’re in for the conference, make sure to catch his second panel:

Show Me The Links – Wednesday, October 6, 10:30-11:45
Yes, yes. Do a top 10 list. Got it. Attract links with rewards. Heard that. What else you got when it comes to link building? In this session, link builders share real life stories of how they obtained hard-to-get links. Is it the relationships, stupid? Focusing on what matters? Tips and strategies, for the pros.

Want to catch up with Gil between now and Wednesday? Find him on Twitter: @GilR or leave a comment on Managing Greatness.

Gil Reich manages links, greatness, and even jokes.

When it comes to building your reputation online, has a lot to offer.

So Gil Reich,’s VP of Product Management, went ahead and talked about that yesterday at SMX Advanced in Seattle, Washington. The panel was called, “Show Me The Links: Real Life Link Building” and you can check out the live-blogging coverage on Search Engine Roundtable. It’s worth a squiz; apparently Gil managed to crack a smile or two in the audience:

The basic rundown from Gil:

  1. Make “your” message “This guy rocks!”
  2. Write on sites that want good content.
  3. Be part of the community.

You can review Gil’s complete notes on the topic at his blog, Managing Greatness.

For more on the conference itself, check out Gil’s blog post, Best of SMX Advanced 2010.

Gil Reich on reputation-building with Q&A.

Gil Reich Gil Reich, VP of Product Management at and blogger of Managing Greatness, has written an excellent post on SEOmoz/YOUmoz titled: Q&A About Using Q&A Sites to Build Your Business & Reputation.

The post goes into depth about – you guessed it – using Q&A sites (like of course) to build online reputation and thus help build your freelance or small business. The number of companies using social media and Q&A sites is rising.

Gil argues the following three points are what makes it worthwhile:

  • Direct your customers (and potential customers) to accurate information about your product.
  • Connect with people in your market, build your reputation, and generate leads.
  • Provide links back to your site. Some of these links are Follow links, and thus also provide SEO value.

Asking questions to your audience and, more importantly, answering their questions, is not a complicated process and doesn’t require any more training than you already have. All you need is your expertise in your field and to become familiar with – and really believe in – Q&A community culture.

Read the full post to get a sense of what the role of Q&A sites is for professionals looking to expand their reputations online.

For more on the topic, see a similar post on BabeofBusiness, a blog by Crystal Williams, who is one of the Community Coordinators on