Gil Reich manages links, greatness, and even jokes.

When it comes to building your reputation online, has a lot to offer.

So Gil Reich,’s VP of Product Management, went ahead and talked about that yesterday at SMX Advanced in Seattle, Washington. The panel was called, “Show Me The Links: Real Life Link Building” and you can check out the live-blogging coverage on Search Engine Roundtable. It’s worth a squiz; apparently Gil managed to crack a smile or two in the audience:

The basic rundown from Gil:

  1. Make “your” message “This guy rocks!”
  2. Write on sites that want good content.
  3. Be part of the community.

You can review Gil’s complete notes on the topic at his blog, Managing Greatness.

For more on the conference itself, check out Gil’s blog post, Best of SMX Advanced 2010.